{"id":570,"date":"2021-01-19T11:01:44","date_gmt":"2021-01-19T11:01:44","guid":{"rendered":"http:\/\/squadra.pt\/blog\/?p=570"},"modified":"2021-02-02T22:15:19","modified_gmt":"2021-02-02T22:15:19","slug":"novas-abordagens-de-marketing-interno","status":"publish","type":"post","link":"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/","title":{"rendered":"Novas abordagens de Marketing Interno"},"content":{"rendered":"\n<p>O marketing interno e a cultura da empresa s\u00e3o fatores decisivos para o sucesso de qualquer organiza\u00e7\u00e3o. Ajudam na capta\u00e7\u00e3o e reten\u00e7\u00e3o de talento, motiva\u00e7\u00e3o, produtividade e uma maior intera\u00e7\u00e3o dos membros da equipa com a estrat\u00e9gia e o prop\u00f3sito da organiza\u00e7\u00e3o.<\/p>\n\n\n\n<p>Como pode ent\u00e3o a sua empresa garantir melhores resultados na atra\u00e7\u00e3o de candidatos e reten\u00e7\u00e3o de colaboradores?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Employer Branding<\/h3>\n\n\n\n<p>Com a ajuda de uma forte marca de empregador (employer brand), a sua empresa poder\u00e1 aumentar o n\u00famero de candidatos de qualidade, reduzir os custos do recrutamento e diferenciar-se dos concorrentes que procuram talento.<\/p>\n\n\n\n<p>Para desenvolver uma forte marca de empregador, dever\u00e1 considerar os seguintes t\u00f3picos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Identificar as expectativas de carreira dos candidatos.&nbsp;<\/strong>Procure identificar aquilo que \u00e9 mais valorizado pelos candidatos que procura.<\/li><li><strong>Desenvolver os objetivos estrat\u00e9gicos.&nbsp;<\/strong>Defina os principais objetivos para a cria\u00e7\u00e3o da sua Employer Brand, considerando a miss\u00e3o, vis\u00e3o e valores da sua empresa. <\/li><li><strong>Desenvolver a sua Employer Value Proposition.&nbsp;<\/strong>Com o apoio e&nbsp;<em>feedback<\/em>&nbsp;da sua equipa e consultores especializados, desenvolva os&nbsp;pilares&nbsp;da sua marca, a proposta de valor e ativos criativos.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Corporate Happiness<\/h3>\n\n\n\n<p>A felicidade organizacional deve ser o centro da sua estrat\u00e9gia de marketing interno. Construa um Plano de Felicidade Organizacional e, como ponto de partida, desenvolva as vertentes do modelo PERMA_V:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>P &#8211; Positive&nbsp;Emotion: equil\u00edbrio da positividade para construir resili\u00eancia;<\/li><li>E &#8211; Engagement: desenvolvimento das nossas for\u00e7as \u2013 aquilo em que somos bons e gostamos de fazer;<\/li><li>R &#8211; Relationship: cria\u00e7\u00e3o de rela\u00e7\u00f5es energ\u00e9ticas, de&nbsp;entre-ajuda&nbsp;e aut\u00eanticas;<\/li><li>M &#8211; Meaning: sentido de estar conectado com algo maior do que n\u00f3s pr\u00f3prios;<\/li><li>A &#8211; Accomplishment: cren\u00e7a e habilidade de procurar e completar objetivos;<\/li><li>V &#8211; Vitality: promover o bem-estar integral, sa\u00fade mental e f\u00edsica.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Estrat\u00e9gia de Marketing Interno<\/h3>\n\n\n\n<p>Ao construir a sua marca de empregador e plano de felicidade organizacional, garanta que todos os esfor\u00e7os e decis\u00f5es s\u00e3o coerentes e contribuem para a concretiza\u00e7\u00e3o da vis\u00e3o da empresa. <\/p>\n\n\n\n<p>Envolva a sua equipa no processo e aborde os seus colaboradores como clientes (internos) &#8211; identifique as suas necessidades e prefer\u00eancias, e construa uma oferta de empregador capaz de atrair e reter o melhor talento do mercado.<\/p>\n<div class=\"rtng-rating-total\" data-id=\"570\"><span class=\"rtng-text rtng-title\">Average Rating<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"0\"><div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">No rating yet<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"570\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">My Rating:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"570\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"afadab736d\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/blog\/wp-json\/wp\/v2\/posts\/570\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>O marketing interno e a cultura da empresa s\u00e3o fatores decisivos para o sucesso de qualquer organiza\u00e7\u00e3o. Ajudam na capta\u00e7\u00e3o e reten\u00e7\u00e3o de talento, motiva\u00e7\u00e3o, produtividade e uma maior intera\u00e7\u00e3o dos membros da equipa com a estrat\u00e9gia e o prop\u00f3sito da organiza\u00e7\u00e3o. Como pode ent\u00e3o a sua empresa garantir melhores resultados na atra\u00e7\u00e3o de candidatos [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,85],"tags":[84,83,82,81],"class_list":["post-570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-people","tag-corporate-happiness","tag-employer-branding","tag-felicidade-organizacional","tag-marketing-interno","eq-blocks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novas abordagens de Marketing Interno - Blog | Squadra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novas abordagens de Marketing Interno - Blog | Squadra\" \/>\n<meta property=\"og:description\" content=\"O marketing interno e a cultura da empresa s\u00e3o fatores decisivos para o sucesso de qualquer organiza\u00e7\u00e3o. Ajudam na capta\u00e7\u00e3o e reten\u00e7\u00e3o de talento, motiva\u00e7\u00e3o, produtividade e uma maior intera\u00e7\u00e3o dos membros da equipa com a estrat\u00e9gia e o prop\u00f3sito da organiza\u00e7\u00e3o. Como pode ent\u00e3o a sua empresa garantir melhores resultados na atra\u00e7\u00e3o de candidatos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog | Squadra\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-19T11:01:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-02T22:15:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/squadra.pt\/blog\/wp-content\/uploads\/2021\/01\/Artes_Posts_Squadra-2.jpg?fit=1747%2C1240&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1747\" \/>\n\t<meta property=\"og:image:height\" content=\"1240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Squadra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Squadra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/\"},\"author\":{\"name\":\"Squadra\",\"@id\":\"http:\/\/squadra.pt\/blog\/#\/schema\/person\/4fffba801665dc96f164868e45805c2d\"},\"headline\":\"Novas abordagens de Marketing Interno\",\"datePublished\":\"2021-01-19T11:01:44+00:00\",\"dateModified\":\"2021-02-02T22:15:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/\"},\"wordCount\":408,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/squadra.pt\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2021\/01\/Artes_Posts_Squadra-2.jpg\",\"keywords\":[\"Corporate Happiness\",\"Employer Branding\",\"Felicidade organizacional\",\"Marketing interno\"],\"articleSection\":[\"Estrat\u00e9gia\",\"People\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/\",\"url\":\"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/\",\"name\":\"Novas abordagens de Marketing Interno - Blog | Squadra\",\"isPartOf\":{\"@id\":\"http:\/\/squadra.pt\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2021\/01\/Artes_Posts_Squadra-2.jpg\",\"datePublished\":\"2021-01-19T11:01:44+00:00\",\"dateModified\":\"2021-02-02T22:15:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#primaryimage\",\"url\":\"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2021\/01\/Artes_Posts_Squadra-2.jpg\",\"contentUrl\":\"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2021\/01\/Artes_Posts_Squadra-2.jpg\",\"width\":1747,\"height\":1240},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"http:\/\/squadra.pt\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Novas abordagens de Marketing Interno\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/squadra.pt\/blog\/#website\",\"url\":\"http:\/\/squadra.pt\/blog\/\",\"name\":\"Blog | Squadra\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\/\/squadra.pt\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/squadra.pt\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/squadra.pt\/blog\/#organization\",\"name\":\"Blog | Squadra\",\"url\":\"http:\/\/squadra.pt\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"http:\/\/squadra.pt\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2022\/04\/cropped-blog-squadra.jpg\",\"contentUrl\":\"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2022\/04\/cropped-blog-squadra.jpg\",\"width\":433,\"height\":90,\"caption\":\"Blog | Squadra\"},\"image\":{\"@id\":\"http:\/\/squadra.pt\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"http:\/\/squadra.pt\/blog\/#\/schema\/person\/4fffba801665dc96f164868e45805c2d\",\"name\":\"Squadra\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"http:\/\/squadra.pt\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5c12108ef03c434ab9079db6ae47b7c6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5c12108ef03c434ab9079db6ae47b7c6?s=96&d=mm&r=g\",\"caption\":\"Squadra\"},\"url\":\"https:\/\/squadra.pt\/blog\/author\/squadra\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Novas abordagens de Marketing Interno - Blog | Squadra","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/","og_locale":"pt_PT","og_type":"article","og_title":"Novas abordagens de Marketing Interno - Blog | Squadra","og_description":"O marketing interno e a cultura da empresa s\u00e3o fatores decisivos para o sucesso de qualquer organiza\u00e7\u00e3o. Ajudam na capta\u00e7\u00e3o e reten\u00e7\u00e3o de talento, motiva\u00e7\u00e3o, produtividade e uma maior intera\u00e7\u00e3o dos membros da equipa com a estrat\u00e9gia e o prop\u00f3sito da organiza\u00e7\u00e3o. Como pode ent\u00e3o a sua empresa garantir melhores resultados na atra\u00e7\u00e3o de candidatos [&hellip;]","og_url":"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/","og_site_name":"Blog | Squadra","article_published_time":"2021-01-19T11:01:44+00:00","article_modified_time":"2021-02-02T22:15:19+00:00","og_image":[{"width":1747,"height":1240,"url":"https:\/\/i0.wp.com\/squadra.pt\/blog\/wp-content\/uploads\/2021\/01\/Artes_Posts_Squadra-2.jpg?fit=1747%2C1240&ssl=1","type":"image\/jpeg"}],"author":"Squadra","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Squadra","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#article","isPartOf":{"@id":"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/"},"author":{"name":"Squadra","@id":"http:\/\/squadra.pt\/blog\/#\/schema\/person\/4fffba801665dc96f164868e45805c2d"},"headline":"Novas abordagens de Marketing Interno","datePublished":"2021-01-19T11:01:44+00:00","dateModified":"2021-02-02T22:15:19+00:00","mainEntityOfPage":{"@id":"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/"},"wordCount":408,"commentCount":0,"publisher":{"@id":"http:\/\/squadra.pt\/blog\/#organization"},"image":{"@id":"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#primaryimage"},"thumbnailUrl":"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2021\/01\/Artes_Posts_Squadra-2.jpg","keywords":["Corporate Happiness","Employer Branding","Felicidade organizacional","Marketing interno"],"articleSection":["Estrat\u00e9gia","People"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/","url":"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/","name":"Novas abordagens de Marketing Interno - Blog | Squadra","isPartOf":{"@id":"http:\/\/squadra.pt\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#primaryimage"},"image":{"@id":"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#primaryimage"},"thumbnailUrl":"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2021\/01\/Artes_Posts_Squadra-2.jpg","datePublished":"2021-01-19T11:01:44+00:00","dateModified":"2021-02-02T22:15:19+00:00","breadcrumb":{"@id":"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#primaryimage","url":"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2021\/01\/Artes_Posts_Squadra-2.jpg","contentUrl":"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2021\/01\/Artes_Posts_Squadra-2.jpg","width":1747,"height":1240},{"@type":"BreadcrumbList","@id":"https:\/\/squadra.pt\/blog\/novas-abordagens-de-marketing-interno\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"http:\/\/squadra.pt\/blog\/"},{"@type":"ListItem","position":2,"name":"Novas abordagens de Marketing Interno"}]},{"@type":"WebSite","@id":"http:\/\/squadra.pt\/blog\/#website","url":"http:\/\/squadra.pt\/blog\/","name":"Blog | Squadra","description":"","publisher":{"@id":"http:\/\/squadra.pt\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/squadra.pt\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"http:\/\/squadra.pt\/blog\/#organization","name":"Blog | Squadra","url":"http:\/\/squadra.pt\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"http:\/\/squadra.pt\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2022\/04\/cropped-blog-squadra.jpg","contentUrl":"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2022\/04\/cropped-blog-squadra.jpg","width":433,"height":90,"caption":"Blog | Squadra"},"image":{"@id":"http:\/\/squadra.pt\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"http:\/\/squadra.pt\/blog\/#\/schema\/person\/4fffba801665dc96f164868e45805c2d","name":"Squadra","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"http:\/\/squadra.pt\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5c12108ef03c434ab9079db6ae47b7c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5c12108ef03c434ab9079db6ae47b7c6?s=96&d=mm&r=g","caption":"Squadra"},"url":"https:\/\/squadra.pt\/blog\/author\/squadra\/"}]}},"_links":{"self":[{"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/posts\/570"}],"collection":[{"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/comments?post=570"}],"version-history":[{"count":8,"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/posts\/570\/revisions"}],"predecessor-version":[{"id":583,"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/posts\/570\/revisions\/583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/media\/586"}],"wp:attachment":[{"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/media?parent=570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/categories?post=570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/tags?post=570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}