{"id":502,"date":"2020-03-03T10:18:50","date_gmt":"2020-03-03T10:18:50","guid":{"rendered":"http:\/\/squadra.pt\/blog\/?p=502"},"modified":"2021-01-19T11:14:36","modified_gmt":"2021-01-19T11:14:36","slug":"a-nova-jornada-de-compra-num-mundo-conectado","status":"publish","type":"post","link":"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/","title":{"rendered":"A nova jornada de compra num mundo conectado"},"content":{"rendered":"<div align=\"left\"><\/div>\n<div align=\"left\">\n<p>Com o crescimento da import\u00e2ncia dos canais digitais, os profissionais de marketing devem considerar uma abordagem de marketing entre empresas e clientes, que combine a intera\u00e7\u00e3o online e offline.<\/p>\n<p><strong>O marketing digital n\u00e3o deve substituir o marketing tradicional<\/strong>, ambos devem coexistir com papeis intercambi\u00e1veis ao longo do percurso do cliente.<\/p>\n<p>Como o marketing digital presta mais contas, a sua principal fun\u00e7\u00e3o \u00e9 promover resultados, enquanto que a fun\u00e7\u00e3o do marketing tradicional \u00e9 criar uma proposta de valor com um posicionamento competitivo e iniciar uma intera\u00e7\u00e3o com o cliente.<\/p>\n<p>Na primeira fase de intera\u00e7\u00e3o, o marketing tradicional desempenha um papel importante na cria\u00e7\u00e3o de reconhecimento e interesse. <strong>Quando a intera\u00e7\u00e3o evolui e os clientes exigem rela\u00e7\u00f5es mais pr\u00f3ximas com as empresas, a import\u00e2ncia do digital aumenta.<\/strong><\/p>\n<p>Existem \u201c5 \u00c1s\u201d que definem o novo percurso do cliente, num mundo conectado:<\/p>\n<ul>\n<li><u>Aten\u00e7\u00e3o<\/u> (conhe\u00e7o): os clientes s\u00e3o expostos a uma longa lista de op\u00e7\u00f5es, de experi\u00eancias passadas, marketing, comunica\u00e7\u00e3o;<\/li>\n<li><u>Atra\u00e7\u00e3o<\/u> (gosto): as marcas memor\u00e1veis t\u00eam maior probabilidade de entrar na curta lista de marcas a considerar;<\/li>\n<li><u>Aconselhamento<\/u> (estou convencido): o percurso do cliente muda de individual para social, a partir do momento que pede conselhos;<\/li>\n<li><u>A\u00e7\u00e3o<\/u> (compro): \u00a0ap\u00f3s avalia\u00e7\u00e3o das diferentes op\u00e7\u00f5es com a informa\u00e7\u00e3o complementar do aconselhamento, o cliente vai decidir;<\/li>\n<li><u>Advocacia<\/u> (recomendo): as marcas t\u00eam de se certificar que o processo de compra e experi\u00eancia total de utiliza\u00e7\u00e3o \u00e9 positiva e memor\u00e1vel.<\/li>\n<\/ul>\n<p>O novo percurso do cliente n\u00e3o \u00e9 necessariamente um funil fixo, pode dar-se o caso de n\u00e3o passar obrigatoriamente por todas as fases ou mesmo ser uma espiral, em que o cliente avan\u00e7a e recua perante o acesso a nova informa\u00e7\u00e3o.<\/p>\n<p>Quando uma empresa estuda e percebe que o percurso mais comum seguido pelos seus clientes \u00e9 muito diferente do cliente-tipo no seu setor, a empresa pode descobrir um problema oculto ou, por outro lado, uma diferencia\u00e7\u00e3o que pode ser aproveitada para refor\u00e7ar a sua singularidade.<\/p>\n<\/div>\n<div align=\"left\"><div class=\"su-button-center\"><a href=\"https:\/\/squadra.pt\/#form\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#053168;border-color:#042854;border-radius:0px\" target=\"_self\"><span style=\"color:#FFFFFF;padding:7px 20px;font-size:16px;line-height:24px;border-color:#506f96;border-radius:0px;text-shadow:none\"><i class=\"sui sui-trophy\" style=\"font-size:16px;color:#FFFFFF\"><\/i> Solicitar Reuni\u00e3o<\/span><\/a><\/div><\/div>\n<div class=\"rtng-rating-total\" data-id=\"502\"><span class=\"rtng-text rtng-title\">Average Rating<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"0\"><div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">No rating yet<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"502\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">My Rating:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"502\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"c6b55e1297\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/blog\/wp-json\/wp\/v2\/posts\/502\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Com o crescimento da import\u00e2ncia dos canais digitais, os profissionais de marketing devem considerar uma abordagem de marketing entre empresas e clientes, que combine a intera\u00e7\u00e3o online e offline. O marketing digital n\u00e3o deve substituir o marketing tradicional, ambos devem coexistir com papeis intercambi\u00e1veis ao longo do percurso do cliente. Como o marketing digital presta [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[77,79,80],"class_list":["post-502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-journey","tag-customer-experience","tag-jornada-de-compra","tag-jornada-do-cliente","eq-blocks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A nova jornada de compra num mundo conectado - Blog | Squadra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A nova jornada de compra num mundo conectado - Blog | Squadra\" \/>\n<meta property=\"og:description\" content=\"Com o crescimento da import\u00e2ncia dos canais digitais, os profissionais de marketing devem considerar uma abordagem de marketing entre empresas e clientes, que combine a intera\u00e7\u00e3o online e offline. O marketing digital n\u00e3o deve substituir o marketing tradicional, ambos devem coexistir com papeis intercambi\u00e1veis ao longo do percurso do cliente. Como o marketing digital presta [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog | Squadra\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-03T10:18:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-19T11:14:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/squadra.pt\/blog\/wp-content\/uploads\/2020\/03\/Dqb-HstWwAEa1BL.jpg?fit=1200%2C615&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Squadra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Squadra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/\"},\"author\":{\"name\":\"Squadra\",\"@id\":\"http:\/\/squadra.pt\/blog\/#\/schema\/person\/4fffba801665dc96f164868e45805c2d\"},\"headline\":\"A nova jornada de compra num mundo conectado\",\"datePublished\":\"2020-03-03T10:18:50+00:00\",\"dateModified\":\"2021-01-19T11:14:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/\"},\"wordCount\":375,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/squadra.pt\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2020\/03\/Dqb-HstWwAEa1BL.jpg\",\"keywords\":[\"Customer experience\",\"Jornada de compra\",\"Jornada do cliente\"],\"articleSection\":[\"Customer Journey\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/\",\"url\":\"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/\",\"name\":\"A nova jornada de compra num mundo conectado - Blog | Squadra\",\"isPartOf\":{\"@id\":\"http:\/\/squadra.pt\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2020\/03\/Dqb-HstWwAEa1BL.jpg\",\"datePublished\":\"2020-03-03T10:18:50+00:00\",\"dateModified\":\"2021-01-19T11:14:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#primaryimage\",\"url\":\"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2020\/03\/Dqb-HstWwAEa1BL.jpg\",\"contentUrl\":\"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2020\/03\/Dqb-HstWwAEa1BL.jpg\",\"width\":1200,\"height\":615},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"http:\/\/squadra.pt\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A nova jornada de compra num mundo conectado\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/squadra.pt\/blog\/#website\",\"url\":\"http:\/\/squadra.pt\/blog\/\",\"name\":\"Blog | Squadra\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\/\/squadra.pt\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/squadra.pt\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/squadra.pt\/blog\/#organization\",\"name\":\"Blog | Squadra\",\"url\":\"http:\/\/squadra.pt\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"http:\/\/squadra.pt\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2022\/04\/cropped-blog-squadra.jpg\",\"contentUrl\":\"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2022\/04\/cropped-blog-squadra.jpg\",\"width\":433,\"height\":90,\"caption\":\"Blog | Squadra\"},\"image\":{\"@id\":\"http:\/\/squadra.pt\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"http:\/\/squadra.pt\/blog\/#\/schema\/person\/4fffba801665dc96f164868e45805c2d\",\"name\":\"Squadra\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"http:\/\/squadra.pt\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5c12108ef03c434ab9079db6ae47b7c6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5c12108ef03c434ab9079db6ae47b7c6?s=96&d=mm&r=g\",\"caption\":\"Squadra\"},\"url\":\"https:\/\/squadra.pt\/blog\/author\/squadra\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A nova jornada de compra num mundo conectado - Blog | Squadra","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/","og_locale":"pt_PT","og_type":"article","og_title":"A nova jornada de compra num mundo conectado - Blog | Squadra","og_description":"Com o crescimento da import\u00e2ncia dos canais digitais, os profissionais de marketing devem considerar uma abordagem de marketing entre empresas e clientes, que combine a intera\u00e7\u00e3o online e offline. O marketing digital n\u00e3o deve substituir o marketing tradicional, ambos devem coexistir com papeis intercambi\u00e1veis ao longo do percurso do cliente. Como o marketing digital presta [&hellip;]","og_url":"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/","og_site_name":"Blog | Squadra","article_published_time":"2020-03-03T10:18:50+00:00","article_modified_time":"2021-01-19T11:14:36+00:00","og_image":[{"width":1200,"height":615,"url":"https:\/\/i0.wp.com\/squadra.pt\/blog\/wp-content\/uploads\/2020\/03\/Dqb-HstWwAEa1BL.jpg?fit=1200%2C615&ssl=1","type":"image\/jpeg"}],"author":"Squadra","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Squadra","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#article","isPartOf":{"@id":"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/"},"author":{"name":"Squadra","@id":"http:\/\/squadra.pt\/blog\/#\/schema\/person\/4fffba801665dc96f164868e45805c2d"},"headline":"A nova jornada de compra num mundo conectado","datePublished":"2020-03-03T10:18:50+00:00","dateModified":"2021-01-19T11:14:36+00:00","mainEntityOfPage":{"@id":"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/"},"wordCount":375,"commentCount":0,"publisher":{"@id":"http:\/\/squadra.pt\/blog\/#organization"},"image":{"@id":"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#primaryimage"},"thumbnailUrl":"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2020\/03\/Dqb-HstWwAEa1BL.jpg","keywords":["Customer experience","Jornada de compra","Jornada do cliente"],"articleSection":["Customer Journey"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/","url":"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/","name":"A nova jornada de compra num mundo conectado - Blog | Squadra","isPartOf":{"@id":"http:\/\/squadra.pt\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#primaryimage"},"image":{"@id":"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#primaryimage"},"thumbnailUrl":"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2020\/03\/Dqb-HstWwAEa1BL.jpg","datePublished":"2020-03-03T10:18:50+00:00","dateModified":"2021-01-19T11:14:36+00:00","breadcrumb":{"@id":"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#primaryimage","url":"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2020\/03\/Dqb-HstWwAEa1BL.jpg","contentUrl":"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2020\/03\/Dqb-HstWwAEa1BL.jpg","width":1200,"height":615},{"@type":"BreadcrumbList","@id":"https:\/\/squadra.pt\/blog\/a-nova-jornada-de-compra-num-mundo-conectado\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"http:\/\/squadra.pt\/blog\/"},{"@type":"ListItem","position":2,"name":"A nova jornada de compra num mundo conectado"}]},{"@type":"WebSite","@id":"http:\/\/squadra.pt\/blog\/#website","url":"http:\/\/squadra.pt\/blog\/","name":"Blog | Squadra","description":"","publisher":{"@id":"http:\/\/squadra.pt\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/squadra.pt\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"http:\/\/squadra.pt\/blog\/#organization","name":"Blog | Squadra","url":"http:\/\/squadra.pt\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"http:\/\/squadra.pt\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2022\/04\/cropped-blog-squadra.jpg","contentUrl":"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2022\/04\/cropped-blog-squadra.jpg","width":433,"height":90,"caption":"Blog | Squadra"},"image":{"@id":"http:\/\/squadra.pt\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"http:\/\/squadra.pt\/blog\/#\/schema\/person\/4fffba801665dc96f164868e45805c2d","name":"Squadra","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"http:\/\/squadra.pt\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5c12108ef03c434ab9079db6ae47b7c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5c12108ef03c434ab9079db6ae47b7c6?s=96&d=mm&r=g","caption":"Squadra"},"url":"https:\/\/squadra.pt\/blog\/author\/squadra\/"}]}},"_links":{"self":[{"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/posts\/502"}],"collection":[{"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/comments?post=502"}],"version-history":[{"count":12,"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/posts\/502\/revisions"}],"predecessor-version":[{"id":515,"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/posts\/502\/revisions\/515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/media\/503"}],"wp:attachment":[{"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/media?parent=502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/categories?post=502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/squadra.pt\/blog\/wp-json\/wp\/v2\/tags?post=502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}