{"id":448,"date":"2021-05-13T11:00:11","date_gmt":"2021-05-13T11:00:11","guid":{"rendered":"http:\/\/squadra.pt\/blog\/?p=448"},"modified":"2022-04-27T21:45:55","modified_gmt":"2022-04-27T21:45:55","slug":"gestao-inovacao-como-criar-e-implementar","status":"publish","type":"post","link":"https:\/\/squadra.pt\/blog\/gestao-inovacao-como-criar-e-implementar\/","title":{"rendered":"Como criar e implementar uma gest\u00e3o de inova\u00e7\u00e3o vencedora"},"content":{"rendered":"<p>Enquanto <a href=\"https:\/\/www.squadra.pt\/index.php\">consultores especializados em Estrat\u00e9gia e Marketing<\/a>, \u00e9 com alguma frequ\u00eancia que nos deparamos com empresas que, frequentemente, v\u00eam os seus projetos de gest\u00e3o de inova\u00e7\u00e3o fracassar devido, fundamentalmente, \u00e0 falta de dom\u00ednio sobre ferramentas e metodologias de suporte ao pensamento criativo e a inefici\u00eancias no pr\u00f3prio processo de gest\u00e3o de inova\u00e7\u00e3o (lideran\u00e7a, envolvimento das pessoas, planos de suporte, etc.).<\/p>\n<p>Como consequ\u00eancia, o <em>go-to-market\u00a0<\/em>dos novos produtos\/servi\u00e7os deixa de ser realizado de forma r\u00e1pida e \u00e1gil, comprometendo o alcance de vantagem competitiva no mercado.<\/p>\n<p>Estes foram alguns <em>drivers\u00a0<\/em>que nos motivaram a refor\u00e7ar os nossos servi\u00e7os em gest\u00e3o de inova\u00e7\u00e3o de marketing com o lan\u00e7amento do <strong><a href=\"https:\/\/squadra.pt\/servicos\/winning-innovation-strategy\/\"><em>Winning Innovation Strategy\u00a0<\/em>(WIS)<\/a><\/strong>, um modelo capaz de guiar o os gestores e l\u00edderes de inova\u00e7\u00e3o a criar, desenvolver e lan\u00e7ar inova\u00e7\u00f5es no mercado, de forma \u00e1gil, integrada e eficaz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-454 aligncenter\" src=\"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-30-at-11.48.30.png\" alt=\"\" width=\"548\" height=\"192\" srcset=\"https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-30-at-11.48.30.png 631w, https:\/\/squadra.pt\/blog\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-30-at-11.48.30-300x105.png 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/p>\n<p>Com o modelo Winning Innovation Strategy procuramos ajudar os l\u00edderes de inova\u00e7\u00e3o<em>\u00a0<\/em>a:<\/p>\n<ul>\n<li>Identificar uma oportunidade para a marca\/empresa, atrav\u00e9s da recolha e an\u00e1lise de <em>insights\u00a0<\/em>relevantes de mercado;<\/li>\n<li>Criar um novo conceito\/ideia, atrav\u00e9s de t\u00e9cnicas de est\u00edmulo \u00e0 criatividade, e proceder \u00e0 sua materializa\u00e7\u00e3o (prototipagem r\u00e1pida);<\/li>\n<li>Validar o novo conceito\/ideia e proceder a ajustes \/ melhorias, atrav\u00e9s de testes preliminares de mercado;<\/li>\n<li>Apoiar a transforma\u00e7\u00e3o do novo conceito num produto\/servi\u00e7o e lan\u00e7\u00e1-lo no mercado, atrav\u00e9s do desenvolvimento de planos de suporte e a\u00e7\u00e3o.<\/li>\n<\/ul>\n<p>Para os Gestores e l\u00edderes de inova\u00e7\u00e3o, alavancar um programa de inova\u00e7\u00e3o baseado no modelo <strong><em><a href=\"https:\/\/squadra.pt\/servicos\/winning-innovation-strategy\/\">Winning Innovation Strategy<\/a>\u00a0<\/em><\/strong>poder\u00e1 ser extremamente \u00fatil e eficaz, pelos seguintes fatores:<\/p>\n<ul>\n<li><u>Customiza\u00e7\u00e3o<\/u>: devido \u00e0 versatilidade do modelo, \u00e9 facilmente adapt\u00e1vel a qualquer organiza\u00e7\u00e3o e setor;<\/li>\n<li><u>Abordagem hol\u00edstica e integrada:<\/u>configura um processo estruturado, desde a identifica\u00e7\u00e3o de uma oportunidade, ao desenvolvimento criativo e lan\u00e7amento da inova\u00e7\u00e3o no mercado;<\/li>\n<li><u>Multidisciplinaridade<\/u>: pressup\u00f5e uma equipa de trabalho composta por diferentes <em>stakeholders<\/em>do neg\u00f3cio e por especialistas externos;<\/li>\n<li><em><u>Customer\/user-centered<\/u><\/em>: incorpora uma forte componente de <em>research,<\/em>de forma a identificar novas oportunidades e validar novos conceitos;<\/li>\n<li><u>Tangibiliza\u00e7\u00e3o<\/u>: engloba atividades de r\u00e1pida materializa\u00e7\u00e3o \/ prototipagem do novo conceito, facilitando a sua perce\u00e7\u00e3o global e a recolha de feedback junto de potenciais clientes;<\/li>\n<li><u>Ritmo e velocidade<\/u>: pressup\u00f5e um conjunto de atividades encadeadas e uma agenda de trabalho detalhada e definida, facilitando a fluidez do processo;<\/li>\n<li><u>Iteratividade<\/u>: o seguimento das fases do modelo WIS n\u00e3o \u00e9 linear, o que implica que se possa ter de retroceder no processo.<\/li>\n<\/ul>\n<p>Atrav\u00e9s deste servi\u00e7o, a Squadra procura refor\u00e7ar o seu posicionamento como consultora especializada em estrat\u00e9gia e marketing, com uma forte componente estrat\u00e9gica associada.<\/p>\n<p style=\"text-align: center;\"><div class=\"su-button-center\"><a href=\"https:\/\/squadra.pt\/servicos\/winning-innovation-strategy\/\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#053168;border-color:#042854;border-radius:0px\" target=\"_self\"><span style=\"color:#FFFFFF;padding:7px 20px;font-size:16px;line-height:24px;border-color:#506f96;border-radius:0px;text-shadow:none\"><i class=\"sui sui-trophy\" style=\"font-size:16px;color:#FFFFFF\"><\/i>  Solicitar Reuni\u00e3o <\/span><\/a><\/div>\n<div class=\"rtng-rating-total\" data-id=\"448\"><span class=\"rtng-text rtng-title\">Average Rating<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div 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value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"448\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"c388bd4d2d\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/blog\/wp-json\/wp\/v2\/posts\/448\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Gostava de criar um novo ciclo de inova\u00e7\u00e3o?<\/p>\n<p>Caso pretenda saber como a Squadra o\/a pode ajudar a desenvolver as melhores pr\u00e1ticas na inova\u00e7\u00e3o, sugerimos a leitura do nosso artigo!<\/p>\n","protected":false},"author":8,"featured_media":723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,46],"tags":[57,76],"class_list":["post-448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-inovacao","tag-gestao-de-inovacao","tag-winning-innovation-strategy","eq-blocks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inova\u00e7\u00e3o | Gest\u00e3o de Inova\u00e7\u00e3o Vencedora | Blog Squadra<\/title>\n<meta name=\"description\" content=\"A inova\u00e7\u00e3o \u00e9 um dos fatores mais importantes de qualquer organiza\u00e7\u00e3o. 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