{"id":209,"date":"2021-02-18T11:00:11","date_gmt":"2021-02-18T11:00:11","guid":{"rendered":"http:\/\/squadra.pt\/blog\/?p=209"},"modified":"2021-02-18T11:38:08","modified_gmt":"2021-02-18T11:38:08","slug":"importancia-da-informacao-na-tomada-de-decisao","status":"publish","type":"post","link":"https:\/\/squadra.pt\/blog\/importancia-da-informacao-na-tomada-de-decisao\/","title":{"rendered":"Import\u00e2ncia da informa\u00e7\u00e3o na tomada de decis\u00e3o"},"content":{"rendered":"<p><u><strong>O que \u00e9 o <em>market intelligence<\/em>?<\/strong> <\/u><\/p>\n<p>Como o pr\u00f3prio nome indica, o <em>market intelligence<\/em> \u00e9 a intelig\u00eancia \u2013 \u00e9 transformar informa\u00e7\u00e3o em conhecimento \u2013 sobre um determinado mercado, que seja relevante para atua\u00e7\u00e3o de uma empresa. Este permite que as organiza\u00e7\u00f5es tenham uma vis\u00e3o hol\u00edstica e fornece <em>insights<\/em> que permitem o desenvolvimento de materiais de marketing e de produtos adequados \u00e0s necessidades dos clientes.<\/p>\n<p>O <em>market intelligence<\/em> \u00e9 multifacetado, pois inclui informa\u00e7\u00f5es sobre clientes, crescimento do mercado, participa\u00e7\u00e3o de mercado, concorr\u00eancia, entre outros dados que fornecem <a href=\"http:\/\/Market insights for winning strategies\" data-wplink-url-error=\"true\"><em>insights<\/em><\/a> para o futuro das empresas, apoiando a gest\u00e3o de clientes, defini\u00e7\u00e3o de pre\u00e7os, desenvolvimento de conte\u00fado e implementa\u00e7\u00e3o de estrat\u00e9gias.<\/p>\n<p><strong><u>Qual a import\u00e2ncia do <em>market intelligence<\/em>?<\/u><\/strong><\/p>\n<p>O <em>market intelligence<\/em> tem a capacidade de obter dados de mercado e desenvolver uma vis\u00e3o \u00fanica e precisa, permitindo-lhe desenvolver estrat\u00e9gias de vendas e marketing que <a href=\"http:\/\/Os fatores chave para o sucesso de uma PME\" data-wplink-url-error=\"true\">melhorem o desempenho do neg\u00f3cio.<\/a><\/p>\n<p>Para os CMO\u2019s, a realiza\u00e7\u00e3o de pesquisas de mercado sobre os seus clientes \u00e9 algo fundamental no desenvolvimento de rela\u00e7\u00f5es positivas com os mesmos, no aumento de <em>leads<\/em> e para a cria\u00e7\u00e3o de uma base de dados de clientes de longo prazo. Desta forma, compreender os h\u00e1bitos, os problemas e desejos dos clientes \u00e9 imprescind\u00edvel para oferecer produtos\/ servi\u00e7os adequados \u00e0s suas necessidades.<\/p>\n<p>Para al\u00e9m disso, t\u00e3o importante como observar os clientes, \u00e9 estar atento \u00e0s a\u00e7\u00f5es dos concorrentes. \u00c9 essencial reunir informa\u00e7\u00f5es de mercado sobre os seus concorrentes, para perceber como \u00e9 que o seu pr\u00f3prio neg\u00f3cio se encaixa no mercado e como \u00e9 que pode satisfazer melhor as necessidades dos clientes. Deste modo, deve monitorizar as estrat\u00e9gias de marketing dos seus concorrentes e o seu efeito, e perceber a avalia\u00e7\u00e3o dos clientes de produtos\/ servi\u00e7os concorrentes.<\/p>\n<p>Reunir intelig\u00eancia de mercado \u00e9 extremamente importante para o sucesso dos neg\u00f3cios, e as suas grandes vantagens s\u00e3o:<\/p>\n<ul>\n<li>Mant\u00eam os profissionais mais focados nos objetivos;<\/li>\n<li>Centram as metas do neg\u00f3cio nos clientes;<\/li>\n<li>Recolhem dados reais sobre o que funciona ou n\u00e3o no mercado;<\/li>\n<li>Fornecem informa\u00e7\u00f5es para aproveitar oportunidades de crescimento;<\/li>\n<li>Reduzem o risco, sendo por isso um elemento crucial para executar planos efetivos e para a evolu\u00e7\u00e3o da empresa.<\/li>\n<\/ul>\n<p><strong><u>Quais os benef\u00edcios do <em>market intelligence para o sucesso das empresas?<\/em><\/u><\/strong><\/p>\n<p><strong>#1 Melhora a visualiza\u00e7\u00e3o de dados<\/strong><\/p>\n<p>Atrav\u00e9s do <em>market intelligence<\/em>, as organiza\u00e7\u00f5es podem filtrar e separar os dados e desenvolver uma vis\u00e3o \u00fanica dos clientes, segmentando-os com base no seu valor para a empresa.<\/p>\n<p><strong>#2 Aumenta a capacidade de fideliza\u00e7\u00e3o dos clientes<\/strong><\/p>\n<p>O<em> market intelligence<\/em> pode ajud\u00e1-lo a analisar dados n\u00e3o estruturados e identificar informa\u00e7\u00f5es cruciais para reter os clientes, ajudando-o a perceber o valor que estes t\u00eam para si e a probabilidade de o trocarem por um concorrente.<\/p>\n<p><strong>#3 Aumenta as oportunidades de <em>upselling<\/em><\/strong><\/p>\n<p>O<em> market intelligence<\/em> tem em conta todos os dados e informa\u00e7\u00f5es sobre os seus produtos e servi\u00e7os e, como tal, oferece estrat\u00e9gias preditivas de <em>upsell <\/em>e de <a href=\"https:\/\/squadra.pt\/blog\/como-impulsionar-o-lucro-da-sua-empresa\/\">reten\u00e7\u00e3o para aumentar as vendas.<\/a><\/p>\n<p><strong>#4 Melhora a efici\u00eancia do processo<\/strong><\/p>\n<p>A intelig\u00eancia de mercado melhora a efici\u00eancia operacional, identificando as lacunas no processo, elaborando estrat\u00e9gias para negar riscos e fornecendo atualiza\u00e7\u00f5es em tempo real. Para al\u00e9m disso, gera consist\u00eancia, confiabilidade e capacidade de resposta.<\/p>\n<p><strong>#5 Foca-se na agilidade<\/strong><\/p>\n<p>Atrav\u00e9s do <em>market intelligence<\/em>, as organiza\u00e7\u00f5es t\u00eam acesso a <em>insights<\/em> e dados precisos e de confian\u00e7a, permitindo-lhes responder rapidamente a mudan\u00e7as no mercado e ganhar vantagem competitiva em rela\u00e7\u00e3o aos concorrentes.<\/p>\n<div class=\"rtng-rating-total\" data-id=\"209\"><span class=\"rtng-text rtng-title\">Average Rating<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"0\"><div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">No rating yet<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"209\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">My Rating:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"209\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"afadab736d\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/blog\/wp-json\/wp\/v2\/posts\/209\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 o market intelligence? Como o pr\u00f3prio nome indica, o market intelligence \u00e9 a intelig\u00eancia \u2013 \u00e9 transformar informa\u00e7\u00e3o em conhecimento \u2013 sobre um determinado mercado, que seja relevante para atua\u00e7\u00e3o de uma empresa. Este permite que as organiza\u00e7\u00f5es tenham uma vis\u00e3o hol\u00edstica e fornece insights que permitem o desenvolvimento de materiais de [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,24],"tags":[29],"class_list":["post-209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudos-de-mercado","category-market-intelligence","tag-research","eq-blocks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Import\u00e2ncia da informa\u00e7\u00e3o na tomada de decis\u00e3o - Blog | Squadra<\/title>\n<meta name=\"description\" content=\"Atrav\u00e9s do market intelligence, as organiza\u00e7\u00f5es a respondem rapidamente a mudan\u00e7as no mercado e ganham vantagem competitiva face aos concorrentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/squadra.pt\/blog\/importancia-da-informacao-na-tomada-de-decisao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Import\u00e2ncia da informa\u00e7\u00e3o na tomada de decis\u00e3o - 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